The Entertainment AIDS Alliance (EAA), observing its 24th anniversary in 2013, was founded by a group of industry professionals to respond to the urgent need for funding of AIDS service organizations nationwide.

To date, EAA has distributed over $5 million to more than 155 national and community based organizations that provide client services to people living with HIV and AIDS, institutions that conduct research for AIDS treatment and prevention and advocacy groups that help shape and promote public policy advancing AIDS issues. All beneficiaries are required to be non-profit organizations and are evaluated for fiscal management integrity.

The Entertainment AIDS Alliance, a 501(c)(3) non-profit organization, is almost entirely run by volunteers and routinely distributes nearly 80% of funds raised to qualified beneficiaries. Today, EAA is supported by employees and companies in home entertainment, film, music and game software including distributors, manufacturers, retailers and associated industries