EAA, the Entertainment AIDS Alliance, is an all-volunteer group of entertainment industry professionals which was formed in 1989 to respond to the urgent need for funding of AIDS service organizations nationwide. Over ninety percent of funds raised are distributed to qualifying AIDS health care organizations and facilities. EAA is one of the few charities to donate such a large percentage of monies raised directly to beneficiaries.
To date, EAA has distributed over $4.6 million to more than 200 national and community based organizations that provide client services to people living with HIV and AIDS, institutions that conduct research for AIDS treatment and prevention, and advocacy groups that help shape and promote public policy advancing AIDS issues. All beneficiaries are required to be non-profit organizations and are evaluated for fiscal management integrity.
Participation in EAA is open to all employees of home entertainment, DVD, film production or distribution, home entertainment distributors, music distributors, game software manufacturers and distributors, retailers and associated industries.